Saurabh Mishra

Saurabh Mishra is the area chair and a professor within the marketing area in the Costello College of Business at George Mason University. He joined George Mason in 2018. Prior to George Mason, he was an associate professor of marketing and Desautels faculty scholar at McGill University, Canada. Mishra's research focuses on examining issues in marketing that are important for managers and have strong implications for marketing theory and practice. Specifically, he focuses on interdisciplinary themes that are at the interface of Marketing, Operations Management, and Finance. He also has expertise in areas of relevance for social welfare and policy making, particularly Corporate Social Responsibility and Healthcare.   

Areas of Expertise

• Marketing Strategy
• Marketing-Finance Interface
• Marketing-Operations Management Interface 

Academic or Industry Experience 

Mishra has published multiple papers in high-quality journals including Journal of Marketing, Marketing Science, Journal of Operations Management, Journal of the Academy of Marketing Science, Marketing Letters, and Journal of Business Ethics. He has also presented numerous studies at academic conferences in North America, Europe, and Asia and has been awarded research grants totaling more than $500,000 for his work. He currently serves on the editorial review board of the Journal of the Academy of Marketing Science and the Journal of Business Ethics. 

Selected Achievements

• Desautels Faculty Scholar – Endowed Fellowship (2014-2018)
• Li Ka Shing Faculty Exchange Award (2016-2017)
• Kelley School of Business, Doctoral Student Association’s Outstanding Associate Instructor Award, 2004 (recipient), 2003 (nominee) 

Education

• PhD - Marketing, Kelley School of Business, Indiana University - Bloomington
• MA - Economics, Delhi School of Economics, University of Delhi
• BA (Honors) – Economics, Sriram College of Commerce, University of Delhi