February 12, 2026Whether ordering a pizza to split with friends or planning a family excursion, better communication can help reduce the anxiety that surrounds joint-consumption situations. Sharaya Jones, assistant professor of marketing at the Costello College of Business at George Mason University, recently published research targeting this understudied area of consumer psychology.
December 4, 2025To please both the planet and shareholders at the same time, firms must travel a triangular path.
November 7, 2025A pair of George Mason University marketing professors have unpacked the surprisingly intense and complicated emotional consequences of brand inauthenticity.-
October 10, 2025Jessica Hoppner, associate professor of marketing at the Donald G. Costello College of Business at George Mason University, has been named a recipient of Academy of Marketing Research Funding for 2025.
July 2, 2025It’s one thing to be a force for good behind the scenes. Having consumers reward you for it, however, depends upon a unique combination of elements.
June 16, 2025A Costello College of Business professor’s 2019 academic paper was one of the first to analyze the unique market features of the federal government contracting ecosystem.
November 25, 2024A George Mason marketing professor is using AI to help organizations gain deeper insights into consumers based on very little information
October 8, 2024Not only are retailers failing to retain and redirect business from shuttered physical locations, but their performance elsewhere also suffers as a result.-
September 18, 2023When government contractors merge, comparing their customers can predict a lot about how investors will respond to the deal.
May 30, 2023Not all pharmaceutical companies are equally well-suited to surf the sea change that’s happening in healthcare.
May 22, 2023How can you convince someone to give you their time or money free of charge? Focus on the head, not the heart.-
March 28, 2023There’s no one-size-fits-all solution to growing a franchise business. But stock market reactions to companies’ strategic moves can give you more than a clue.
The Latest
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February 12, 2026Whether ordering a pizza to split with friends or planning a family excursion, better communication can help reduce the anxiety that surrounds joint-consumption situations. Sharaya Jones, assistant professor of marketing at the Costello College of Business at George Mason University, recently published research targeting this understudied area of consumer psychology.
-
December 4, 2025To please both the planet and shareholders at the same time, firms must travel a triangular path.
-
November 7, 2025A pair of George Mason University marketing professors have unpacked the surprisingly intense and complicated emotional consequences of brand inauthenticity.
-
October 10, 2025Jessica Hoppner, associate professor of marketing at the Donald G. Costello College of Business at George Mason University, has been named a recipient of Academy of Marketing Research Funding for 2025.
-
July 2, 2025It’s one thing to be a force for good behind the scenes. Having consumers reward you for it, however, depends upon a unique combination of elements.
-
June 16, 2025A Costello College of Business professor’s 2019 academic paper was one of the first to analyze the unique market features of the federal government contracting ecosystem.
-
November 25, 2024A George Mason marketing professor is using AI to help organizations gain deeper insights into consumers based on very little information
-
October 8, 2024Not only are retailers failing to retain and redirect business from shuttered physical locations, but their performance elsewhere also suffers as a result.
-
September 18, 2023When government contractors merge, comparing their customers can predict a lot about how investors will respond to the deal.
-
May 30, 2023Not all pharmaceutical companies are equally well-suited to surf the sea change that’s happening in healthcare.
-
May 22, 2023How can you convince someone to give you their time or money free of charge? Focus on the head, not the heart.
-
March 28, 2023There’s no one-size-fits-all solution to growing a franchise business. But stock market reactions to companies’ strategic moves can give you more than a clue.
Marketing
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February 12, 2026Whether ordering a pizza to split with friends or planning a family excursion, better communication can help reduce the anxiety that surrounds joint-consumption situations. Sharaya Jones, assistant professor of marketing at the Costello College of Business at George Mason University, recently published research targeting this understudied area of consumer psychology.
-
December 4, 2025To please both the planet and shareholders at the same time, firms must travel a triangular path.
-
November 7, 2025A pair of George Mason University marketing professors have unpacked the surprisingly intense and complicated emotional consequences of brand inauthenticity.
-
October 10, 2025Jessica Hoppner, associate professor of marketing at the Donald G. Costello College of Business at George Mason University, has been named a recipient of Academy of Marketing Research Funding for 2025.
-
July 2, 2025It’s one thing to be a force for good behind the scenes. Having consumers reward you for it, however, depends upon a unique combination of elements.
-
June 16, 2025A Costello College of Business professor’s 2019 academic paper was one of the first to analyze the unique market features of the federal government contracting ecosystem.
-
November 25, 2024A George Mason marketing professor is using AI to help organizations gain deeper insights into consumers based on very little information
-
October 8, 2024Not only are retailers failing to retain and redirect business from shuttered physical locations, but their performance elsewhere also suffers as a result.
-
September 18, 2023When government contractors merge, comparing their customers can predict a lot about how investors will respond to the deal.
-
May 30, 2023Not all pharmaceutical companies are equally well-suited to surf the sea change that’s happening in healthcare.
-
May 22, 2023How can you convince someone to give you their time or money free of charge? Focus on the head, not the heart.
-
March 28, 2023There’s no one-size-fits-all solution to growing a franchise business. But stock market reactions to companies’ strategic moves can give you more than a clue.