George Mason UniversitySchool of Business

Business for a Better World, A Center of Excellence in the George Mason University School of Business

To ensure a successful tomorrow for all, society must come to expect more of business; of what it prioritizes, who it serves, and how it leads. Some companies have already taken tremendous steps in the direction of this new vision. But to meet the challenges of our time, all businesses must realize that their purpose extends beyond creating short-term value for shareholders.GradCap

At George Mason University’s Business for a Better World Center (B4BW), we believe that business can, and should, be a force for good in the world. Achieving this vision requires changing not just what business expects of itself, but what the rest of us demand of it. For the sake of our planet and people across the globe, we commit to making this transformation a reality by working inside the classroom and out, as we prepare everyone to act with people, planet, and prosperity in mind.

At B4BW, we:

Educate the next generation of leaders so they are ready to take on the world’s complex challenges
Generate knowledge that transforms business “as usual”
Bring together leaders across sectors to exchange ideas and generate new ways of doing things
Change the world for the better by actively engaging in action-oriented partnerships with organizations and communities
Lead an international movement to reshape business education for the world

B4BW Affiliate Faculty and Mason Student Working to Improve the Efficacy of Diversity, Equity, and Inclusion Efforts in Workplaces

Victoria Grady, director of the MS in Management program, and Tyece Wilkins, Mason School of Business MBA candidate, spoke with B4BW about their recently released research paper that examines the role of psychological contracts and the way they can hinder organizational change.

Telemundo Washington D.C. Visits our Fairfax Campus Apiary

Learning more about the dual, educational and economic, purpose of HBI, reporter Joseph Martinez discovers that if bees don't thrive, neither do we.

Kaiser Permanente Commits $175,000 to B4BW and George Mason University

Kaiser Permanente has committed $175,000 to the Mason and Partners Clinics and B4BW. This support will enable Mason to serve as the lead anchor partner in a collaborative initiative seeking to remove barriers to health and expand access to the resources needed to thrive for residents in the Bailey’s Crossroads/Culmore neighborhood of Fairfax County, Virginia. To learn more, read Kaiser Permanente Grant Will Advance Mason’s Community Health Efforts or Kaiser Permanente Commits $175,000 to George Mason University to Support Social Health in Northern Virginia

B4BW Launches Discussion Series on Stakeholder Capitalism

Over the course of 2021, B4BW will host a number of dynamic conversations amongst CEOs, tri-sector leaders, faculty, and students, exploring stakeholder capitalism and how it can be applied to businesses in a world rife with persistent inequality, social injustice, racial bias, and environmental degradation.

Like much in our society, the gospel of shareholder capitalism – the belief that the sole purpose of a corporation is to make money for its shareholders – is currently experiencing a long-overdue reexamination and upheaval. Businesses must change their practices to meet the changing values and expectations of today, not retreat to what is comfortable or easy. The 2021 Stakeholder Roundtable Series will help ensure forward progress is maintained, and our intent is to drive stakeholder capitalism further into the mainstream and change the trajectory of our corporations.

We have now completed three discussions in this series. The first, held on Thursday, February 11, featured Peter Georgescu, the former Chairman and CEO of Young & Rubicam, and author of 'Capitalists, ARISE!' Then, on Thursday, April 29 we were fortunate to be joined by Seth Goldman, founder of Eat the Change, and on Thursday, June 17 we welcomed Franz Paasche, the Chief Corporate Affairs Officer at PayPal.