A Better World is Everyone's Business
Business for a Better World, A Center of Excellence in the George Mason University School of Business
Tomorrow’s leaders must act with the understanding that the purpose of business extends beyond creating short-term value for shareholders. At George Mason University’s Business for a Better World (B4BW) Center, we believe that business can and should be a force for good in society, though achieving that lofty vision necessitates reorienting business education. For the sake of our planet and people across the globe, we commit to remaking business education and demonstrating the critical role that business plays in addressing the world’s problems by providing hands-on, thought-provoking, and distinctive learning experiences. With the United Nations’ 17 Global Goals as our North Star, we engage leaders, shape business education, and prepare tomorrow’s leaders to act with people, planet, and prosperity in mind.
At the Business for a Better World Center, we:
- Educate the next generation of leaders so they are ready to take on the world’s complex challenges
- Generate knowledge that transforms business “as usual”
- Bring together leaders across sectors to exchange ideas and generate new ways of doing things
- Change the world for the better by actively engaging in action-oriented partnerships with organizations and communities
- Lead an international movement to reshape business education for the world
B4BW Launches Discussion Series on Stakeholder Capitalism
B4BW is pleased to announce it has launched its Stakeholder Roundtable Series, a series of conversations intent on cementing stakeholder capitalism into the mindset of business, and changing the trajectory of corporations.
Like much in our society, the gospel of shareholder capitalism – the belief that the sole purpose of a corporation is to make money for its shareholders – is currently experiencing a long-overdue reexamination and upheaval. It is becoming increasingly clear that the seemingly intractable issues of our time, ever-growing income inequality, persistent gender and racial inequity, and alarming environmental degradation will only be addressed if our corporations consider and are judged by the value they provide to all stakeholders. Businesses must change their practices to meet the changing values and expectations of today, not retreat to what is comfortable or easy.
Over the course of 2021 the Center will host six dynamic conversations amongst CEOs, tri-sector leaders, faculty, and students, to explore stakeholder capitalism and how it can be applied to businesses in a world rife with persistent inequality, social injustice, racial bias, and political polarization. The first in the series, held on Thursday, February 11, featured Peter Georgescu, the former Chairman and CEO of Young & Rubicam, and author of 'Capitalists, ARISE!'