George Mason UniversitySchool of Business

Business for a Better World, A Center of Excellence in theGradCap George Mason University School of Business

To ensure a successful tomorrow for all, society must come to expect more of business; of what it prioritizes, who it serves, and how it leads. Some companies have already taken tremendous steps in the direction of this new vision. But to meet the challenges of our time, all businesses must realize that their purpose extends beyond creating short-term value for shareholders.

At George Mason University’s Business for a Better World Center (B4BW), we believe that business can, and should, be a force for good in the world. Achieving this vision requires changing not just what business expects of itself, but what the rest of us demand of it. For the sake of our planet and people across the globe, we commit to making this transformation a reality by working inside the classroom and out, as we prepare everyone to act with people, planet, and prosperity in mind.

Looking for more detail? Our 2020-2021 Annual Report has you covered.

Mission CircleAt B4BW, we:

Educate the next generation of leaders so they are ready to take on the world’s complex challenges
Generate knowledge that transforms business “as usual”
Bring together leaders across sectors to exchange ideas and generate new ways of doing things
Change the world for the better by actively engaging in action-oriented partnerships with organizations and communities
Lead an international movement to reshape business education for the world

How Beef Changed America, A Conversation with Joshua Specht, Assistant Professor at the University of NotreInsta B4BW 2022 Speaker Series JS Dame

This fall, we are pleased to welcome Joshua Specht to campus to discuss his recent book, Red Meat Republic: A Hoof-to-Table History of How Beef Changed America. Specht, an environmental and business historian of the United States, explores how American rich and poor came to expect affordable high-quality fresh beef. The book further outlines the human and environmental costs of this abundance.

Register TODAY

Bringing business leaders to campus, and to our students specifically, is central to our mission. Our Speaker Series brings social impact and sustainability thought leaders from top-tier companies directly to our students where they discuss the issues facing our world.

Perry Chen, Kickstarter Founder to be Next Guest in Discussion Series on Stakeholder Capitalism

Over the course of 2021, B4BW will host a number of dynamic conversations amongst CEOs, tri-sector leaders, faculty, and students, exploring stakeholder capitalism and how it can be applied to businesses in a world rife with persistent inequality, social injustice, racial bias, and environmental degradation.

Joining us on October 7 at Noon will be Perry Chen, artist, entrepreneur, and the creator and principal founder of Kickstarter, the online funding platform for creative projects. Chen will discuss his vision for a more generative and less extractive society, and the structures, tools, and institutions needed to enable that transformation.

Register TODAY

Like much in our society, the gospel of shareholder capitalism – the belief that the sole purpose of a corporation is to make money for its shareholders – is currently experiencing a long-overdue reexamination and upheaval. Businesses must change their practices to meet the changing values and expectations of today, not retreat to what is comfortable or easy. The 2021 Stakeholder Roundtable Series will help ensure forward progress is maintained, and our intent is to drive stakeholder capitalism further into the mainstream and change the trajectory of our corporations.

We have now completed three discussions in this series. The first, held on Thursday, February 11, featured Peter Georgescu, the former Chairman and CEO of Young & Rubicam, and author of 'Capitalists, ARISE!' Then, on Thursday, April 29 we were fortunate to be joined by Seth Goldman, founder of Eat the Change, and on Thursday, June 17 we welcomed Franz Paasche, the Chief Corporate Affairs Officer at PayPal. If you missed any of these events, or would like to watch them again, check out our Past Events page. 

Telemundo Washington D.C. Visits our Fairfax Campus Apiary

Learning more about the dual, educational and economic, purpose of HBI, reporter Joseph Martinez discovers that if bees don't thrive, neither do we.