George Mason UniversitySchool of Business

Business for a Better World, A Center of Excellence in the George Mason University School of Business

Tomorrow’s leaders must act with the understanding that the purpose of business extends beyond creating short-term value for shareholders. At George Mason University’s Business for a Better World Center (B4BW),B4BWlogo we believe that business can and should be a force for good in society, though achieving that lofty vision necessitates reorienting business education. For the sake of our planet and people across the globe, we commit to remaking business education and demonstrating the critical role that business plays in addressing the world’s problems by providing hands-on, thought-provoking, and distinctive learning experiences. With the United Nations’ 17 Global Goals as our North Star, we engage leaders, shape business education, and prepare tomorrow’s leaders to act with people, planet, and prosperity in mind.

At B4BW, we:

  • Educate the next generation of leaders so they are ready to take on the world’s complex challenges
  • Generate knowledge that transforms business “as usual”
  • Bring together leaders across sectors to exchange ideas and generate new ways of doing things
  • Change the world for the better by actively engaging in action-oriented partnerships with organizations and communities
  • Lead an international movement to reshape business education for the world

B4BW Launches Discussion Series on Stakeholder Capitalism

FP 2021 Speaker Series IPOver the course of 2021, B4BW will host a number of dynamic conversations amongst CEOs, tri-sector leaders, faculty, and students, to explore stakeholder capitalism and how it can be applied to businesses in a world rife with persistent inequality, social injustice, racial bias, and environmental degradation.

To continue this effort we will welcome Franz Paasche on Thursday, June 17, from 12:00 to 1:30 p.m. Paasche is responsible for leading PayPal’s Social Innovation efforts to drive positive social impact and make a difference for consumers, businesses and communities around the world. In this role, he brings over 25 years of extensive expertise in corporate, communications, government, legal and public affairs domains to PayPal’s expanding global network.

Additionally, Paasche was named to the Holmes Report’s Influence 100 list of the industry’s most influential corporate communications executives each year since 2016-2020, and was recognized as The Holmes Report’s Innovation Excellence, Brand Professional SABRE Award recipient in 2018. Franz was named PR Professional of the Year in the Corporate and Nonprofit category by PRNews in 2017. He is also a member of the Arthur Page Society.

Like much in our society, the gospel of shareholder capitalism – the belief that the sole purpose of a corporation is to make money for its shareholders – is currently experiencing a long-overdue reexamination and upheaval. Businesses must change their practices to meet the changing values and expectations of today, not retreat to what is comfortable or easy. The 2021 Stakeholder Roundtable Series will help ensure forward progress is maintained, and our intent is to drive stakeholder capitalism further into the mainstream and change the trajectory of our corporations.

We have now completed two discussions in this series. The first, held on Thursday, February 11, featured Peter Georgescu, the former Chairman and CEO of Young & Rubicam, and author of 'Capitalists, ARISE!' And then, on Thursday, April 29 we were fortunate to be joined by Seth Goldman, founder of Eat the Change. 

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