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George Mason UniversitySchool of Business

Our Team 

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Gautham Vadakkepatt

Gautham Vadakkepatt, Assistant Professor of Marketing, School of Business

Gautham Vadakkepatt is an assistant professor in marketing and the director of the Center for Retail Transformation at the School of Business, George Mason University.

Dr. Vadakkepatt’s research examines the impact of a firm’s technology, social media and non-product strategies (e.g., lobbying, CSR, social activism) on customer experience and firm performance. His research has been published in the Journal of Marketing, Journal of Retailing, Journal of Interactive Marketing, Journal of Business Research, Journal of Public Policy, and Journal of Marketing and Marketing Science Institute Reports. He is the recipient of the discipline-wide 2015 MSI/H. Paul Root Award from the Journal of Marketing and Marketing Science Institute and a finalist for the 2020 Sheth Foundation/Journal of Marketing Award for long-term contributions to the field of marketing. Vadakkepatt serves on the editorial review board of the Journal of Business Research (Retail) and the Journal of Public Policy and Marketing, and serve as an ad-hoc reviewer for the Journal of Marketing, Academy of Marketing Science Review, Journal of Interactive Marketing, and Journal of Retailing. In addition, he is a co-editor for a special issue on political activity and marketing for the Journal of Public Policy and Marketing. Prior to joining academia, Vadakkepatt worked for General Electric. He has also consulted with several start-ups and public corporations on various elements of marketing strategy.

Srikaran Elakurthy

Srikaran Elakurthy, Graduate Research Assistant

Srikaran Elakurthy is is a graduate research assistant at the School of Business and is pursuing his masters in data analytics.

For Center of Retail Transformation, Elakurthy works on the social media analysis and has built sentiment and topic model ping analysis models to find the patterns and relate it to stock trends concentrated on text mining. His expertise lies in NLP with machine learning, deep learning, and data mining. Prior to joining the Center of Retail Transformation, he worked two years as a software developer and research scientist on wealth management of Fintech and completed his bachelor’s in computer science.

Rishabh Ostawal

Rishabh Ostawal, Graduate Research Assistant

Rishabh Ostawal is a graduate research assistant at the School of Business and is pursuing his masters degree in computer science.

For Center of Retail Transformation, Ostawal works on data scraping for analysis and also as a software developer. His expertise is in systems programming, application/web development, and cyber security. Prior to joining the Center of Retail Transformation, he completed his bachelors in computer science and engineering.